Monday 14 July, 2008

Changing consumer attitudes provide opportunities and threats for suppliers of non-alcoholic beverages. Roast and ground coffee still predominantly consumed outside of home.

A report conducted by industry analyst, BIS Shrapnel, has revealed Australians still predominately consume roast and ground coffee outside of the home, increasingly look for low-sugar and low-fat alternatives in their non-alcoholic drink choices and are showing more interest in green and herbal teas. The study also found carbonated soft drink brands top the list of beverages consumers are aware of and recall from advertising.
 
BIS Shrapnel’s Beverages in Australia, 2008 to 2009 report presents the findings of the survey of 1,200 consumers aged 11 years and above, which investigated the non-alcoholic drinking habits of Australians at home, work, school, university and away from home.

Contact: Tim Emmerson