This is part of our Asian research series which now covers seven countries.

Key areas covered in our report are:

• Market size and market estimates to product and segment level within both the commercial and institutional sectors
  
• Key trends and developments
  
• Brand preferences and reasons
  
• Selection criteria of suppliers
  
• Customer service requirements
  
• The relative significance of various distribution channels
  
• The relevance of different promotional activities
  
• Market forecast 2002-2004

• Face-to-face in-depth consultant interviews with foodservice operators, distributors and industry experts
  
• Secondary research and use of our extensive database
  
• Quantitative interviews with foodservice operators in all segments of the institutional and commercial sectors, using a structured questionnaire

Sissel Rosengren

PH: +61 2 8458 4235