Key areas covered in this report are:

• Market size and market estimates to product and segment level within both the commercial and institutional sectors
• Key trends and developments
• Brand preferences and reasons
• Selection criteria of suppliers
• Customer service requirements
• The relative significance of various distribution channels
• The relevance of different promotional activities
• Market forecasts 2002-2004

The data gathered by:

• Face-to-face in-depth consultant interviews with foodservice operators, distributors and industry experts
• Secondary research and use of our extensive database
• Quantitative interviews with foodservice operators in all segments of the institutional and commercial sectors, using a structured questionnaire

Sissel Rosengren

PH: +61 2 9959 5924