Each report includes a clear, concise executive summary, providing the most relevant quantitative and qualitative findings of the study.

Economic Outlook to 2010

This new section will present a situational analysis of the domestic economy, along with forecasts through to 2010.

Consumer survey

A telephone survey of 4,500. This sample base allows us to obtain a detailed picture of consumers' purchasing behaviour. The sample structure reflects the distribution of the population. Interviews are conducted in Sydney, Melbourne, Brisbane, Adelaide, Perth and regional areas of the Eastern States.

A detailed analysis by product includes:

• market size estimate
• product segment overview
• consumer profile
• driver of the purchase process
• purchase motivation
• drivers of brand selection
• second choice brands
• brand image and perception ratings
• retailer influence
• reasons for choice of store for purchase
• household penetration

Retailer survey

Around 250 retailers are asked to provide feedback on brands across the following product segments: whitegood, whitegoods, small appliances, climate control and hot water systems.

Information collected for each segment includes:

• Most dynamic brand over the past 12 months
• Trading expectations over the next 12 months
• Most important product and service attributes when deciding which brands to stock
• Retailers' evaluation of suppliers and their performance against the competition; how retailers rate brands on a number of product and service attributes such as quality of product, pricing policy, quality of sales representatives, which suppliers provide the best marketing support, etc.