The title of the fifth edition of our biennial study of the Australian logistics and freight market has been changed to reflect the increasing focus in the industry on the flow process of non-bulk freight distribution from warehouse to customer. Nevertheless, the thrust of this new edition does not depart from the strategic marketing structure of previous editions.
As for the last edition, we commissioned two market surveys. In addition to the survey of the management of freight services by 400 major businesses, we also surveyed the use of courier services by the front office of business involving nearly 270 organisation. Other market information included in the report was derived from consultant-based interviews and desk research.
As in previous reports, we review developments in the three key segments of the market. These are the time definite, integrated logistics and general freight segments. In this report we have further segmented the time definite segment not only into express freight and courier services, but also segmented express freight into stachel and parcel based services.
For the first time we have investigated the supply chain dynamics associated with the task of moving intermodal freight into and out of major Australian ports. In this context we also highlight the warehousing models used by Australian business and the reasons for adoption of these models.
Since 1997, we have followed the inexorable progress of the emergence of the rail freight industry as an increasingly viable alternative to line haul. Today, this industry is now mainly in commercial hands leaving the parlous state of the track infrastructure in New South Wales, the only encumbrance to genuine growth.
This edition has been further re-structured to deal with all the issues canvassed for individual market segments to be reported together in the one chapter. This change simplifies presentation of the vast amount of information included and, thus, the reference process to access this information.
This strategic marketing document is designed primarily to aid the business planning process undertaken by the freight transport industry. In this respect early subscribers assisted in identifying those market issues that are of most importance to them in their business planning initiatives.
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