The New Zealand Route Trade Market is an important consumer market for certain food and beverage products. The route trade outlets nationally account for significant distribution shares of many product categories and products.

While certain product categories and route trade channels hold promising growth prospects, it is a market which straddles the two other consumer markets for food and beverages – supermarkets and the foodservice market – experiencing competition from both.

It is therefore vital to understand trends and developments taking place in this sector as well as market structures in order to identify future market opportunities.

BIS Foodservice route trade report for 2010 will cover the key five product categories:

• Beverages – hot & cold
• Bakery products
• Confectionary
• Dairy products
• Snack foods

Sissel Rosengren

PH: +61 2 8458 4235